Logos - What makes them tick!

Airtel spend over Rs. 300 crore for its rebranding exercise. Majorly, it involved the adoption of the new logo for the group. Made me think what makes a logo tick!

Much ado about nothing?

Newspapers and the Ad Revolution

Even with the advent of social networking and online news portals, newspapers still have an indispensable aura around them. Though you can read the most important news right off your tabloid or your smartphone, the traditional print paper is not to be subdued. Recently, I attended the Pre-Placement talk of a company and the presenter talked about how he feels that in the London tubes, newspapers are slowly becoming rare and digitally accessing news is the buzz word. Probably in London. Not yet in India.