Namesake!

"What's in a name? That which we call a rose
By any other name would smell as sweet"

If the Bard was alive today, he would be more than willing to eat his words...

His was a time when people were recognized by their potential. Whatever was their background or stature in the society.
But times have fast changed...

Glamour is all we talk about. BRAND NAME matters, no matter what..right from time you open your eyes..the urge for fancy Names gets bigger day by day.

We have turned into brand conscious beings. Name is all we care about these days...Associate yourself to a brand however remotely, and there you go..half the battle is won!

I myself went through lot of names for my blog, searching for fancy ones before I decided on Zeitschrift (German for journal).

To quote Richard Strauss(German composer):

"Building brand name is key. That's what America is all about"

We are sorry Will but Rose by any other name aint sweet anymore.