Logos - What makes them tick!

Airtel spend over Rs. 300 crore for its rebranding exercise. Majorly, it involved the adoption of the new logo for the group. Made me think what makes a logo tick!

Much ado about nothing?

An empty train compartment

An empty train compartment on a long train journey is probably the best thing that can happen to you. Especially if you don't have a book to keep you company and all you have to spend those 32 long hours is a laptop and a mobile which plays good music. Both of these, however, have limited power backup.