Logos - What makes them tick!

Airtel spend over Rs. 300 crore for its rebranding exercise. Majorly, it involved the adoption of the new logo for the group. Made me think what makes a logo tick!

Much ado about nothing?

An empty train compartment

An empty train compartment on a long train journey is probably the best thing that can happen to you. Especially if you don't have a book to keep you company and all you have to spend those 32 long hours is a laptop and a mobile which plays good music. Both of these, however, have limited power backup.

Remember, remember twenty sixth of november...

...gunpowder, treason, plot and all of that!

Two years ago, I was studying for the last of my 3rd semester end examinations. One of my friends barges in the room and says, "Mumbai mein firing ho rahi hai. News channels par aa raha hai."

The Right to Bodily Autonomy

Saw the movie "My Sister's Keeper" yesterday. Spoiler alert for those who haven't seen it yet. The movie is based on a novel by the same name. Though I haven't read the novel, I would like to believe that this is one of the rare cases where the movie deals with the subject better than the novel does. What follows is not a review of the film, but a moral debate pertaining the right to bodily autonomy.

"I wouldn't be alive if Kate wasn't sick I'm a designer baby. I was made in a dish to be spare parts for Kate".

Newspapers and the Ad Revolution

Even with the advent of social networking and online news portals, newspapers still have an indispensable aura around them. Though you can read the most important news right off your tabloid or your smartphone, the traditional print paper is not to be subdued. Recently, I attended the Pre-Placement talk of a company and the presenter talked about how he feels that in the London tubes, newspapers are slowly becoming rare and digitally accessing news is the buzz word. Probably in London. Not yet in India.

101 Not Out

We all know that the build up to the Games was not very pleasant. As soon as there was evidence of corruption, national media made it a point to showcase Kalmadi and Co. in bad light. But what they also did was put India in bad light in front of the international media which reacted in their own Indophobic ways.

Cat o' Nine Tails

And it went head-on with the rotating blades. The poor moth had hurt its wings and was fidgeting on the ground in hope of being able to fly again. I was an innocent observer to the whole situation. I felt guilty. Had the door not been left open, the moth would not have come in. Had the moth not come in, it would not have collided with the fan.

"Meow!"

Who's who

A little inside joke for my close friends! (Others may please ignore)